Free resources are one of the most powerful tools to get leads hooked. If you’re looking for a simple way to attract new customers to your business, a freebie is where you need to start.
What’s a freebie?
Well, let’s start with the fact that it’s free!
A freebie is a piece of content that provides a strong value to your customers. Use this as an opportunity to educate your audience about what you can do to solve one of their problems. This should be specific to your niche and should contain a personalized element to make your freebie stand out from the rest. The goal is to build trust. You want to establish credibility and build strong relationships in your market so that your customer base continues to grow.
Your freebie should be just a preview for the main product you sell. To work, it must solve a problem.
Why You Need a Freebie
Freebies are a way to grow your audience by providing free information in exchange for a follow or subscription. This is the first step of the funnel to get your prospect to — they’ll purchase your main offer.
Freebies can help generate traffic when you're offline. The purpose of free offers is to attract people passively.
Picture this— it’s summer vacation and you’re laying out by the pool while your freebie is being downloaded thousands of times. Your website is generating more traffic and you’ve got more people in your email list — potentially converting them to sales.
By the end, your freebie should be getting people interested in your main offer.
You should focus on showing people that they have a problem and you can solve it — without giving it all away.
Who is the Freebie For?
In order to create a streamlined free offer, you need to figure out who you’re going to target.
When thinking of your target audience, consider Age, Location, Interests, Financial status, and Gender. What problems do your customers have? How are you solving them? What do they like? Who are your competitors? Who else do your leads they look to on social media for help/influence?
Create a Customer Avatar outlining all of these details before creating your freebie.
How much information should you include in a Freebie?
Your freebie should just be a sneak peek of the main product or service you’re selling.
A freebie should include enough information to help your audience. But it shouldn't solve every problem they have. Give them a small taste of the huge buffet of knowledge you can share. They’ll decide on their own that they need help from YOU! (And you prove that they need you.)
Don’t give away the main product — just provide a small piece of the bigger picture.
How to Promote Your Freebie
Use a CTA to get your audience to DM you or Comment on your post if they want your freebie. This is great on posts and Reels to attract new people to your page.
- Stories (Tell them to swipe up for a freebie! This works great for people who already follow you.)
- Ads with Videos
Showcase your freebie in your newsletter by giving a snippet of what they can download. This will help drive traffic to your site and get more emails in your list.
Running ads for your freebies can be a great way to get some exposure. People will see your Free download or video and they’ll be inclined to follow and subscribe to your content.
If you’re looking for an easy way to grow your business, Freebies are for you! Let’s talk about how you can take your expertise and create a freebie that your clients can’t pass up – book a free call with us!