Gift-giving season is in full swing — which means there is no shortage of options when it comes to filling those stockings.
But here’s the thing, it’s like finding the perfect Christmas tree, there are lots to choose from… lots of twiggy, pokey ones in front of the one that’s going to look the best in your living room window.
As a business owner, it’s good to get in on the ad action, but you’ve got to find a way to stand out. Be the biggest, greenest, freshest Spruce on the market.
Holiday gift guides are a great way to highlight options rather than throwing a whole book at someone. Take a look at some ways to create a guide that is sure to engage, impress, and convert customers. ⬇
Data, Data, Data
You’ve started a business, so hopefully, you have a good idea of who your typical target audience looks like.
This is a great opportunity to refresh and get your gift guide ready to appeal to both recurring and potential new customers. Consider these questions when building out your landing page…
- What’s hot right now in your particular area of business?
- Why would people be interested in what you are offering?
- Where are people looking for gifts this holiday?
- Who are people buying for and how much are they spending?
- What does your competition look like?
You wouldn’t try to drive blindfolded — so make sure you have some good data to help back up your gift guide plan!
You have your data. Excellent! Now it’s time for some decision-making.
What oh what to showcase…
✓ Do: Include several options to spike interest
✕ Don’t: Go overboard on options
✓ Do: Have product or service categories
✕ Don’t: Have a jumble of products or services in one spot
✓ Do: Consider what’s popular
✕ Don’t: Shy away from some unique offers as well
✓ Do: Include a variety of items with different price ranges
✕ Don’t: Focus on the price alone
✓ Do: Consider your brand and your best options
✕ Don’t: Over-compare your products or services
There’s a reason why you opened your business and an understanding that you have something wonderful to offer — this is your time to shine!
Now onto the next part…
Copy and Design
Holiday gift guides are out of the norm of typical ads. ‘Tis the season for festive fun!
✓ Get creative
✓ Use holiday colors
✓ Be bold
✓ Spread extra cheer
✓ Draw out “seasonal emotion”
With that being said — you do want to stick to copywriting and design rules among the seasonal elements.
✓ Use simple, yet powerful language
✓ Stick in SEO-friendly words
✓ A killer headline is key
✓ Make it short, sweet, and tempting
✓ Provide a sense of urgency
✓ Create an emotional connection
✓ Keep it organized
✓ Use friendly formatting
✓ Create easily digestible sections
✓ Stick to a color theme
✓ Include personalized branding
✓ Use elements to draw attention to key areas
This is the time to stamp who you are as a brand into your landing page. A holiday gift guide is an opportunity to shake hands with new clients and say “hi, nice to meet you” (well, in a figurative way).
So have fun with it while you show off a little.
Obviously, all this work would be null if you don’t actually do the last step of promoting your holiday gift guide.
- Utilize Social Media (bonus if you include something interactive in your story)
- Get it up on your Website
- Decide on a good paid ad platform or two
- Get your friends to share it
- Heck — print it out if there’s a market for it in your area!
Just make sure people can see it and it gets the reach it needs to be effective.
We Can Help
Holiday Gift Guides are something that every Small Business should take advantage of.
But if you are struggling on pulling everything together (or simply just don’t have the time) — She Reigns Creative can help! We design, host, and create copy for landing pages — we can elevate yours or create it from scratch. Book a free strategy session to discuss what this could look like for you!