We’ve all seen it — the wide-eyed look and gasp from a friend or relative… “It’s HOW MANY days until Christmas?!” Good news for them is that a lot of businesses offer last minute deals for the ones who let time slip away from them.
That’s why it’s good to consider being one of those businesses that are there for people who are in desperate need of a good deal in a jiffy.
But what’s the bonus of doing that? Well — let’s take a look at some advantages of offering up a tight deadline deal or two…
Brand Awareness
You have a favorite brand or two… or several… and have little to no budge when it comes to buying from the ones you know and trust.
So as a business — how do you become a name that people know and come back to?
It’s all about building relationships.
Hosting some good holiday deals can help with that by…
✓ Enticing new customers
✓ Encouraging repeat business
✓ Boosting reputation
✓ Connecting your niche to needs
✓ Offering a helpful solution
Remember that people respect brands that live up to their values…
- Be true to your name
- Provide actual benefits
- Give back
- Offer genuine quality
- Connect with consumers
- Receive and digest feedback
These values should be showcased whenever you are building relationships with your customers.
Sign Ups
Now that we’ve got your attention…
Picture this — customers lined up in your store or scrolling around on your website, you’ve got your holiday deals rolling, and people are learning more about your unique products or services.
You’re in a great spot.
Time to take it to the next level with sign-up offers…
- Emails
- Text Options
- Reward Cards
- Store Credit Card
- Contests
- Special Offers or Discounts
- New Product or Service Alerts
- Freebies
All great ways to stay connected — and a good way for customers to know that they will stay up to date with all the latest info and offers from your business.
Make sure signups are…
✓ Fast and Easy
✓ Uncomplicated
✓ Enticing
✓ Encouraging
✓ Include helpful info
✓ Beneficial for you and them
It’s like a job interview. How would you know that they wanted to offer you the position if they can’t get a hold of you or don’t remember who you are? Same thing with your customers to your business.
Inventory
You know how in spring many people like to do a big cleanout or purge of their homes? Offering holiday discounts can help you purge some overflow inventory WHILE putting a little money back into the business.
Out with the old, in with the new.
But don’t toss things if the old items still have value. Some people even purposefully skip the latest and greatest to go for the slightly older deals of products or services that are still useful.
This can also help with innovation.
If you are able to give a discount on some older items and move to the stage of leveling up your ideas, people will notice and keep coming back to see what’s new.
Pay Off
Listen — do your research by pricing out your discounts and figuring out your values. You don’t want to price yourself into a hole or, on the flip side, overcharge your clients for things that are supposed to be deals.
But if you play it right, the payoff can be quite beneficial.
People tend to…
✓ Shop more during gift-giving season
✓ Spend more when they know they are getting a good deal
✓ Come back to trustworthy brands
✓ Share positive experiences
✓ Tell others about exciting new products or services
So take advantage of plating up some tasty offers so you have the opportunity to continue to grow in the future.
Need Assistance?
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