“Email is dead”
“No one checks their emails anymore”
“Inboxes are full of spam, email lists are a waste of time”
We’ll forgive you if you’ve ever muttered anything like this – it’s easy to think like this with so many amazing social media tools out there now, that do SO many things, including DMs and chat functions. It’s easy to hand all of our business over to these platforms for every level of our marketing.
BUT – and this is a big caveat….
These applications are not yours. And they never will be (no matter how much you spend on their ads).
The members, followers, friends, connections, etc. are only yours for as long as you are on the platform – and if the system goes down, changes their algorithm, or their terms of service make you ineligible – you are literally out in the cold. No way of connecting with those wonderful leads and customers anymore. It’s over before you know it.
Thankfully, platforms like Facebook and Instagram are rarely down. But when they are, they can cause your business major harm if you don’t have a backup way of communicating with your audience.
If you’re relying heavily on upon:
- Selling only in your IG stories and DMs
- Teaching and coaching only in Facebook lives
- Nurturing leads mainly in DMs and messenger
What happens when those options are suddenly off the table (even for a short period of time)?
Your way of reaching your audience, leads, and customers, stops in an instance. And so does your income if social selling is the only medium you’re using.
Email – my old and trusty friend…
And it’s at this point we switch back to our good old reliable friend, our email list (if we have one and if we’ve been giving it some love of course).
Your email list is YOURS.
No one can take those contacts away from you.
They are not beholden to any platform change or outage.
If you can’t do your scheduled live, or you want to show your latest offers you can still do that via email!
And don’t believe everything you hear about email being a thing of the past….
According to Hubspot, email generates $42 for every $1 spent (4,200% ROI right there!) and with over 4 billion daily email users you are leaving a huge opportunity behind if you forget this communication method.
We’re not saying ditch social – of course, that would be crazy. But the key is to combine ALL available methods to best reach, engage and convert your audience, and email most definitely deserves an invite to that party.
At She Reigns Creative we help entrepreneurs and women-led businesses to craft, design, and create customized marketing solutions to meet their needs and their audience in the most aligned way. Book a chat with us today and learn how we can help you grow.