Here’s our Take..

Do you have a backup plan when Facebook and Instagram are down? (Hint: it’s your email list)

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?

“Email is dead”

“No one checks their emails anymore”

“Inboxes are full of spam, email lists are a waste of time”

We’ll forgive you if you’ve ever muttered anything like this – it’s easy to think like this with so many amazing social media tools out there now, that do SO many things, including DMs and chat functions. It’s easy to hand all of our business over to these platforms for every level of our marketing.

BUT – and this is a big caveat….

These applications are not yours. And they never will be (no matter how much you spend on their ads).

The members, followers, friends, connections, etc. are only yours for as long as you are on the platform – and if the system goes down, changes their algorithm, or their terms of service make you ineligible – you are literally out in the cold. No way of connecting with those wonderful leads and customers anymore. It’s over before you know it.

Thankfully, platforms like Facebook and Instagram are rarely down. But when they are, they can cause your business major harm if you don’t have a backup way of communicating with your audience.

If you’re relying heavily on upon:

  • Selling only in your IG stories and DMs
  • Teaching and coaching only in Facebook lives
  • Nurturing leads mainly in DMs and messenger

What happens when those options are suddenly off the table (even for a short period of time)?

Your way of reaching your audience, leads, and customers, stops in an instance. And so does your income if social selling is the only medium you’re using.

Email – my old and trusty friend…

Modern Smartphone With New Email Message Notification On Screen Flat Lying On Laptop Keyboard, To View

And it’s at this point we switch back to our good old reliable friend, our email list (if we have one and if we’ve been giving it some love of course).

Your email list is YOURS.

No one can take those contacts away from you.

They are not beholden to any platform change or outage.

If you can’t do your scheduled live, or you want to show your latest offers you can still do that via email!

And don’t believe everything you hear about email being a thing of the past….

According to Hubspot, email generates $42 for every $1 spent (4,200% ROI right there!) and with over 4 billion daily email users you are leaving a huge opportunity behind if you forget this communication method.

We’re not saying ditch social – of course, that would be crazy. But the key is to combine ALL available methods to best reach, engage and convert your audience, and email most definitely deserves an invite to that party.

At She Reigns Creative we help entrepreneurs and women-led businesses to craft, design, and create customized marketing solutions to meet their needs and their audience in the most aligned way. Book a chat with us today and learn how we can help you grow.

Ready for More?

Previous Post:

Lorem Ipsum

Next Post:

Lorem Ipsum


For a dose of Female Empowerment...

Subscribe to our weekly newsletter for all the mindset, marketing and business tips you could need!


She Reigns Creative helps women-led businesses scale to 6 to 7 figures with ease and grace.

We work with an exclusive group of female business owners to achieve outstanding results, and provide them with the tools and systems to help them get off the hamster wheel. We primarily work with businesses making 6 figures or more per year to set them up for success in business. Unlike other Agencies for female entrepreneurs, we work closely with our clients and see ourselves as much as educators as creatives.

As a full-service marketing and training agency, we’ve put your needs front and center and developed services based on what will drive results in the world today. Whether you’re looking for help with an ad campaign, a marketing plan, a training call or full on account management – we’re here to help. Join us in our quest to double the size of 10,000 Female Led Businesses by the year 2025!

For Entrepreneurs who are in charge of their Queendoms...

Let us unleash your power

There comes a stage in every entrepreneurs journey when they need to choose a partner to take them to the next level.

We understand that you need to find a great partner, and our top clients value us as an integral part of their business. Schedule a consultation today and get all the mindset, marketing and business tips you could need!


The She Reigns Creative Team is a life saver! I have been working with them for a few years now and with these latest projects they have outdone themselves! They built out & marketed 2 courses on Kajabi for us, “Park Studios” (a fitness membership site) and “Let’s Get Virtual” (a virtual teaching course) which are HUGE successes! We have brought in over 300 people and are headed for a high 5 figure launch! I could not have done it without them. Thank you Steve and Nicole
- Michele Park
I have been so impressed by their initative and vigilance, regarding my business. They are invested in my success and are exactly what I was looking for when I knew I wanted to take my business to the next level. I am so grateful. I feel like a burden has been lifted.
- Dara LaPorta
Previous slide
Next slide