Beginning the process of starting your own business seems daunting sometimes, but one of the first things you should focus on is gathering everything you need to create a website. Your website will be the one place where your clients can find anything they need regarding your business. When a new or existing client clicks on your website and sees your landing page, you want to make sure that you have an attractive page with enough information to draw them in and keep them around! At She Reigns, we know how important it is to attract the right people to your business, and we work relentlessly to bring you the newest techniques to do just that! Read on to see the 3 things your ideal client is looking for on a landing page.
Clear and Concise Headline with USP
The first thing your clients and prospects will want to know is what you stand for as a business. Think about it: if you’re on the consumer’s end of things, what do you want to see when you click on someone’s website? Usually within the first 30 seconds of looking at a landing page, you’ll notice things like the brand’s logo and the title or headline of the website. Within these elements you’ll find the USP, or Unique Selling Proposition.You can see how we’ve created a concise USP for She Reigns Creative.
A brand’s USP is basically a mission statement explicitly stating what the purpose of the business is and what they have to offer the consumer. When you’re developing the title and headlines of your landing page, make sure you give a clear vision to your audience explaining how your business will benefit them and how it is superior to competitors. This is a big first impression opportunity, so make an impact with your statements.
Compelling Hero Shot
Along with a strong headline and USP, your customers are first going to notice any images you have on your landing page. The images you use should be original if possible and relevant to what you have to offer your clients. They should be professional and easy to see as well. Your hero shot, however, is usually in the forefront of your website. Why is it called a hero shot? Because it’s showcasing your biggest features! It’s the image that will make your clients say “Woah, this is definitely worth my time”. The more compelling your hero image is, the more attention you’ll attract. Check out one of our clients, Melissa McAllister and notice how her hero shot draws you right into her brand!
Your hero shot should inspire your clients and show them something they’ll miss out on if they don’t take advantage of your business! This could be an actual product or service being shown, like a photograph from one of your classes if you’re a fitness trainer. If you’re offering services that can’t be directly depicted in an image, you could use professional images that promote the success and happiness that your clients will feel once they’re using your services! Check out our hero shot on our landing page for inspiration!
Call to Action
Now that your clients know what your company stands for, why it stands out, and they can visually see what you have to offer, it’s time to close the deal! A strong call to action should be direct, but not overbearing. You don’t want to make it seem like you're forcing your clients into anything, as that might turn them away. Instead, gently urge your clientele to take action – but be straight forward too!
Whether it be signing up for your email newsletter so that you can funnel them your products or purchasing your services directly from your site, it’s important to encourage them to take action NOW!
Your call to action is the final aspect of your landing page’s first impression to your customer, so make sure you stand by what your brand’s mission is all the way to the end of your “pitch”. You can include testimonials from other clients as credibility, as a lot of potential clients like to see real people sharing their experiences. Your call to action could be something like “Book a call with us now!” or “Sign up now to take the next step towards a better you!”. You want to influence your audience to take action without overwhelming them. Here’s our call to action on the She Reigns Creative site:
If you incorporate these three elements into your landing page, your clients and prospects will be likely to keep coming back and suggesting your business to everyone they know. A good landing page is like your brand’s first impression, so use these simple tips to draw in your perfect audience!
If you’re not sure where to start planning your landing page or if you just want a second opinion on what you’re already showcasing to your clientele, send us a message or book a call with us. We’re ready to help you put your best foot forward to attract your ideal clients!
