The strategies you use to market your business as an entrepreneur most likely include an online presence. Part of your job is to create engaging content to post on your social media pages that informs and educates your followers.
You may also use your social media platforms to market and sell your products or services. Tying everything together is such an important aspect of business because you want to always lead your customers and clients back to your unique selling proposition. You can use social media to show everyone what you have to offer in a format that is easy to understand and interact with.
Marketing yourself on several different platforms can be intimidating. How can you possibly produce quality content for every platform each day? That’s a lot of work!
But don’t worry – we have a secret.
You can repurpose one piece of content across multiple channels.
Yes, you read that right! You don’t have to curate individual content for each platform. The followers on your channels will expect you to have a cohesive brand identity, so using one piece of content in multiple ways can actually benefit your business.
Let’s outline some examples of content you can easily repurpose on all of your social channels.
Video Content
If you’re the type of creator who enjoys sharing recorded content with your viewers, you may want to think about how you can use one recording in multiple ways.
For example, if you record an interview or a lengthier YouTube video, think about ways that you can edit short segments together to use on your social media platforms. This can be especially beneficial if you are looking to provide informational content in a clear and concise way.
Once you’ve decided which sections of your video you’d like to condense and utilize as marketing pieces on your social media pages, you have to figure out where you’re going to post them. Popular in today’s culture, Tik Tok videos and Instagram Reels attract a lot of attention and allow you to post short videos of different lengths. You can also upload a longer segment of your video to Facebook and share it among your groups and followers.
The goal of these videos is to engage your audience and to show them a small piece of what the entire video offers, ultimately linking them back to your YouTube or webpage to watch the rest!.
Audio Content
Similar to video content, audio content can be condensed and cut down to fit into different formats for different platforms. Many entrepreneurs and online influencers utilize podcasts to provide information and connect with their audience. Marketing yourself through a podcast is especially beneficial because you’re able to showcase your knowledge as well as your desire to continue learning. Hosting a podcast enables you to have guests appear on your show and to expand your audience and authority within your market. By uploading snippets on your social media pages, you will attract people that may not have otherwise come across your podcast.
Podcast audio or any other recordings that you have can be so useful because people will resonate more with a “real-life” discussion than an online one. Connecting to your audience is so important and using your audio recordings across your social media channels can give your followers a glimpse into what your personality, brand, and business is like, much more than just looking at a photo or reading a caption.
Photos or Graphics
Social media is known as the place to share your best photos! This is one of the easiest ways to get your followers to understand what your brand is all about.
You should not be overthinking your social media strategy to the point of frustration.
Online platforms make it easy to curate your content to your target audience. (For example – You can use the connections between Facebook and Instagram to make your life a lot easier!) And since these platforms are incorporated into one another, there are features that allow you to post the same content on both sites. This is extremely useful because the developers of these platforms understand that your main goal is to reach as many people as possible.
Social media is all about connecting and maintaining cohesiveness in terms of branding and marketing. Repurposing your photo and graphic material can be as simple as reformatting an infographic or photograph to fit into your “story” rather than your “feed”.
Trust us when we say that your followers will not get tired of seeing the same image on multiple platforms – they expect to!
Written Content
Written copy is the easiest piece of content to repurpose. Marketers will often use the same copy on their webpages, social media pages, email funnels, free downloads, and anywhere else it can be useful! It’s not uncommon to see repeated copy across platforms because that’s a brand’s personal message to their audience. Staying consistent and concise in their written material is a great way for a business to establish credibility. It also enables the business to streamline their offers and funnel clients back to one spot. Too much variety of copy becomes confusing and wordy, so repurposing your own written content across platforms can eliminate those issues altogether.
Altering some verbiage to fit the platform is usually necessary. Your voice on Instagram is likely different from your voice on LinkedIn or in an email funnel, for example. It’s important to be familiar with the different platforms so you can utilize their features and allow your voice to be heard on each in order to grow your business.
Marketing yourself on multiple platforms doesn’t have to be time consuming and stressful. You can create content that is usable across channels and continue to expand your business.
If you’re looking to grow your social media presence to market your business, but don’t know where to start – book a FREE strategy call with us today and we’ll break it down even further