As the temperatures rise, people tend to opt for road trips, beach days, and barbecues over splurging on shopping. In this case, small businesses often face “the summer slump” — which puts a major damper on sales.
But here’s the thing, you can wave goodbye to annual dips and even experience a surge in summer sales with the right strategies.
You have the power to not only avoid the summer slump — but keep your business thriving during the sunny season!
Offer Seasonal Specials
One of the most effective ways to get customers excited about your business during the summer months is by offering exclusive seasonal specials.
Here are some tips to make your summer deals truly enticing:
- According to a survey by RetailMeNot, 70% of consumers are more likely to make a purchase if a discount is available.
- Craft limited-time promotions and discounts on summer-themed products or services to leverage the season's appeal.
- Create enticing bundle packages that combine popular summer items — offering convenience and additional savings to customers.
These promotions not only capture the essence of the season but also provide customers with added value. Don't be afraid to get creative and think outside the box to give customers an unforgettable summer shopping experience — while boosting your sales!
Leverage Social Media
Harness the power of social media to reach and engage with your target audience during the summer months.
- According to a report by Sprout Social, 72% of consumers are more likely to make a purchase based on a brand's social media content.
- Share engaging content such as summer tips, DIY ideas, or stories that resonate with your audience's summer experiences.
- Run contests or giveaways that encourage user-generated content, such as photos of customers enjoying your products or services during summer activities.
You can effectively connect with your customers, boost engagement, and increase brand awareness just by getting creative on social media. So get online and give it a go!
Host Summer Events
Organize exciting, themed events that align with your business and attract customers looking for summer fun!
- According to Eventbrite, 78% of event attendees are more likely to become repeat customers.
- Plan workshops, classes, or demonstrations that revolve around popular summer activities or interests.
- Collaborate with other local businesses to co-host events, doubling your marketing efforts and attracting a broader audience.
These events are SO fun — and you can create a buzz around your business, attract new customers, and build lasting relationships with attendees. Take advantage of the summer season to offer unique experiences that make your brand stand out and leave a lasting impression.
Engage with Influencers
Tap into the power of influencers and their ability to captivate and sway their dedicated followers. There’s a reason why they are so popular!
- A survey by Mediakix found that 89% of marketers consider influencer marketing effective in generating ROI.
- Partner with influencers or micro-influencers whose values align with your brand and target audience.
- Offer them exclusive experiences or discounts in exchange for their promotion.
Remember to foster genuine relationships with influencers, provide solid reasons for them to work with you, and collaborate on creative campaigns that resonate with their followers.
Refresh Your Marketing Materials
Revitalize your marketing materials to align with the vibrant and energetic spirit of summer. Don’t be blah when you can be BOLD!
- According to Adobe, 66% of consumers prefer content that’s visually appealing.
- Update your website, email newsletters, and advertisements with summer-themed visuals, bright colors, and playful slogans.
- Incorporate video content showcasing your products or services in a fun and engaging way, as videos have been proven to increase engagement and conversions.
Remember to consistently evaluate and update your marketing materials throughout the season to stay relevant and maintain a fresh and engaging presence. Follow the flow of each season and keep up with what’s “in”.
It's time for your small business to rise above the summer slump and make waves in the market. By embracing the warmth and energy of the season — you have the power to transform the lull into a summer sales surge.
Let your creativity shine as you unveil a multitude of strategies to captivate customers and ignite their desire for your products or services.
The summer months hold immense potential, and with the right approach, you can turn up the heat on your competition and make this season your greatest triumph yet!