Here’s our Take..

5 Business Coaches for Personal Trainers Share Their #1 Growth Tips

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?


Whether you are a seasoned expert or a new face in the fitness industry, growing your personal training business offers unique challenges. Indeed, navigating your business’s growth and stability in a highly competitive market demands more than just fitness expertise. This is where the invaluable role of a business coach for personal trainers comes into play.

Business coaching is a game-changer. Not only does it propel the growth of your business, but it also provides an avenue to learn from experts who have clear track records. Yet, it can be a daunting task to distinguish the reliable from the unreliable, especially in an industry awash with many self-proclaimed ‘gurus’.

But fret not. In this article, we, at She Reigns Creative, along with our expert and veteran fitness business coach, Steve Andrews, will introduce to you five credible and accomplished business coaches. These coaches, through their experiences and insights, share their#1 growth tips for personal trainers to help you accelerate your fitness business to new heights.

Coach Primary Focus #1 Growth Tip
Billy Polson Personalized Business Coaching To be Revealed
Kate Clarifying Expertise and Creating Vision To be Revealed
Mentor VS Coach Understanding the Difference To be Revealed
Fitness Business Coaching Program Transforming Gym Owners into Entrepreneurs To be Revealed
She Reigns Creative Scaling Businesses for Women Entrepreneurs To be Revealed

In this guide, you will not only learn about their unique coaching approaches but also discover their fundamental growth strategies. But before we delve into those details, let’s understand the significant role a business coach plays in a personal trainer’s success story.

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Stay tuned for an enlightening journey of growth and success in your fitness business.

Billy Polson: Personalized Business Coaching

When it comes to personal training, no two businesses are the same. That’s why Billy Polson, a renowned business coach for personal trainers, believes in providing personalized business coaching tailored to each client’s unique needs.

Polson comes with an impressive 28+ years of industry experience, having been a six-figure independent personal trainer and a seven-figure fitness facility owner. He understands the nitty-gritty of the industry and brings all this knowledge to the table when guiding his clients.

This hands-on experience enables Billy to craft individualized action plans that work for each client. He treats his client’s business as his own and provides full access to himself, ensuring that his clients can reach out to him directly at any time.

Polson’s #1 Growth Tip for Personal Trainers

Billy Polson’s number one growth tip revolves around automating and systematizing business processes. He shares the success story of Mark B., owner of Boscarino Fitness, who increased his monthly revenue by 41% after working with Billy.

Mark built a brand new website, automated his intake process, incorporated a custom program tracking software, and ended up fully booking his schedule! This transformation showcases the power of systematizing and automating, which frees up more time to focus on core business activities and client service.

Billy Polson’s approach underlines the importance of personalization in business coaching. It’s never a one-size-fits-all strategy. Understanding this can be your first step towards achieving exponential growth in your personal training business.

As we strive to provide the same level of personalized support at She Reigns Creative, we understand the value of adapting to each client’s unique needs. And we applaud Billy Polson’s commitment to doing the same.

Next up, let’s look at how another expert brings clarity and vision to the table in her unique approach to business coaching. Stay tuned!

Kate: Clarifying Expertise and Creating Vision

Overview of Kate’s Services and Her Approach to Business Coaching

Kate, an accomplished business coach for personal trainers, has a distinct approach to business coaching that revolves around two core principles: clarifying expertise and creating vision. She helps fitness and health coaches identify their unique skills and uses this as the foundation to shape their business goals and profit models.

Kate’s approach is focused on the “Influence Formula VIP Course.” This comprehensive program covers a range of topics including marketing message development, creating authority within the community, designing both low and high-end services, and enhancing the ability to receive income. The program also includes training on selling your services skillfully and prioritizing your “genius zone” for a more effortless business operation.

Kate’s #1 Growth Tip for Personal Trainers

Kate’s number one growth tip for personal trainers is to focus on clarifying your expertise and using it to create your vision and profit. She emphasizes that success is not merely about gaining more clients or running more ads, but about leveraging your unique skills and knowledge to deliver results to your clients. She believes that one big vision and practical, yet impactful steps can lead to fulfillment and success.

At She Reigns Creative, we appreciate Kate’s emphasis on the power of clear, personalized vision in driving business growth. This aligns with our own approach to helping business owners scale their businesses to 6 and 7 figures.

On deck, we have a key distinction to make between a mentor and a coach. This will help you make an informed decision on who to turn to for your business needs. Stay tuned!

The Difference Between a Mentor and a Coach

Understanding the key difference between a mentor and a coach is crucial in choosing who to rely on for your business needs. They both play a unique role and offer different perspectives, so it’s important to clarify what each brings to the table.

Explanation of the Difference Between a Mentor and a Coach

A mentor is an experienced and trusted advisor. You connect with them for their experiences and the knowledge they have acquired through those experiences. They do not necessarily need to have a qualification in a particular subject or be an expert in anything.

In the context of personal training, a mentor can provide guidance on career management and professional development that you wouldn’t necessarily find in a coach. They offer insights from years of experience and from having achieved what you aspire to. They are usually caring and empathetic individuals, invested in your personal and professional growth. They’ll speak the truth, often whether you like it or not, and offer constructive criticism about business decisions.

On the other hand, a coach is a private teacher who gives lessons in a particular subject. You’d expect a coach to be qualified in the subject matter or at least a long term practitioner. A business coach, for example, helps personal trainer businesses to understand and implement processes that improve conversion and retention rates. They take you step by step through a particular process and provide specific, actionable advice.

How to Choose the Right Mentor or Coach for Your Fitness Business

Choosing the right mentor or coach for your fitness business is a crucial step towards achieving your business goals. Here are a few tips to guide you:

  1. Identify your needs: The first step in choosing a mentor or coach is understanding your own needs. Do you need high-level strategic advice or practical, step-by-step guidance? Answering this question will help you decide between a mentor and a coach.

  2. Assess their expertise: Whether you’re choosing a mentor or a coach, ensure they have experience and expertise relevant to your business. This extends beyond just understanding the fitness industry – they should also have a track record of helping businesses grow and succeed.

  3. Consider their style: Each mentor and coach has a unique style. Some are more hands-on, while others are more consultative. Choose someone whose style aligns with your own learning preferences.

  4. Check their credentials: While mentors don’t necessarily need to have specific qualifications, you’d expect a business coach for personal trainers to be qualified in the subject matter.

  5. Ask for references: Speak to other personal trainers who have worked with the mentor or coach. This will give you an idea of what to expect and help you gauge if they would be a good fit for you.

Remember, choosing the right mentor or coach is a personal decision. What works for one person may not work for another.

Stay tuned for our next section, where we dive deep into a specific Fitness Business Coaching Program that is transforming gym owners into successful entrepreneurs.

Fitness Business Coaching Program: Transforming Gym Owners into Entrepreneurs

In the hustle and bustle of managing a gym, personal trainers often find themselves overwhelmed. This is where the Fitness Business Coaching Program comes in. It’s designed to transform overworked gym owners into successful fitness entrepreneurs. As we at She Reigns Creative believe, the key to scaling your business and freeing up more time lies in implementing effective systems and receiving expert guidance.

Overview of the Fitness Business Coaching Program and the Fitness Business Alignment System™

The Fitness Business Coaching Program is a comprehensive, long-term solution to ending burnout for fitness entrepreneurs. At its core is the Fitness Business Alignment System™, a configurable operating system designed to help you create a high-performing business that’s easier to run and makes you more money. It’s based on principles, not trends, making it a timeless solution that can work with any fitness business, regardless of the services you offer.

This system helps you design your business around your needs and wants, guiding you in creating the path to build that business. It provides you with the necessary tools, processes, and resources to get you on the path to success. The four components of the Fitness Business Alignment System™ help you identify where you are, where you’re going, what you need, and most importantly, how to move forward with confidence.

The Program’s #1 Growth Tip for Personal Trainers

If there’s one major growth tip that the Fitness Business Coaching Program emphasizes, it’s this: identify your position in the Fitness Business Owner’s Journey and build a strategy around it. Understanding where you are in the journey is crucial as it helps you visualize your path, identify potential challenges, and set achievable goals.

Whether you’re a thriving business or just getting started, the key lies in understanding your current position and using that knowledge to guide your next steps. This understanding helps you integrate the program’s 26 core systems into your business with the support of expert coaching and ongoing educational modules.

So, personal trainers looking to transform into successful fitness entrepreneurs, it’s time to identify your position, embrace the journey, and let the Fitness Business Coaching Program guide you to success!

Fitness Business Coaching Program - business coach for personal trainers

The journey of a fitness entrepreneur is filled with challenges and victories. As your partners in this journey, we at She Reigns Creative are committed to providing you with the best resources and guidance to help you succeed.

She Reigns Creative: Scaling Businesses for Women Entrepreneurs

At She Reigns Creative, we specialize in helping women entrepreneurs, particularly personal trainers, scale their businesses to six and seven figures. Our approach to business coaching is rooted in the belief that every business owner has a unique vision and unique set of challenges. We don’t believe in one-size-fits-all solutions. Instead, we work closely with each client to understand their needs and goals and provide personalized strategies and support.

Our team, led by our Creative Director Nicole Andrews and CEO Steve Andrews, consists of coaches, creators, marketers, and support staff. All of us are dedicated to empowering women entrepreneurs. We assist you in defining your message, automating your business marketing, and providing customized marketing support. We also offer a range of services to help you build and monetize your online courses.

She Reigns Creative’s #1 Growth Tip for Personal Trainers

In our experience as a business coach for personal trainers, the #1 growth tip we can offer is this: Don’t go it alone.

The fitness industry is highly competitive, and trying to navigate it by yourself can be overwhelming, even for the most ambitious and driven individuals. Having a team on your side – like the team at She Reigns Creative – can make all the difference. We can help you clarify your vision, set achievable goals, and create a strategic plan to reach those goals.

Remember, the road to success doesn’t need to be traveled alone. Wisdom and wealth are sweeter shared. As your partner, we at She Reigns Creative are right by your side, ready to help you scale your fitness business and reach your dreams.

Ready to take your business to the next level? Book a consultation today and let’s get started!


As we’ve navigated through the insights and tips from our five esteemed business coaches for personal trainers, it’s clear that each one brings a unique approach to the table. From Billy Polson’s emphasis on personalized coaching to Kate’s focus on clarifying expertise and vision, they all have one thing in common: They believe in the transformative power of coaching to help personal trainers scale their businesses.

Let’s recap the key takeaways:

  1. Billy Polson: Encourages personal trainers to get personalized coaching, emphasizing the importance of accountability and regular check-ins.
  2. Kate: Stresses the importance of clarifying your expertise and creating a vision for your business.
  3. Mentors vs Coaches: Coaches are experts in business systems with a good track record, while mentors provide personal and professional development advice based on their experiences.
  4. Fitness Business Coaching Program: This program encourages gym owners to transform into entrepreneurs through the Fitness Business Alignment System™.
  5. She Reigns Creative: Our own Steve Andrews encourages trainers to focus on quick wins and patient growth, while maintaining an optimistic mindset.

So, what’s the bottom line? Whether you’re just starting out or already running a successful fitness business, there’s always room for growth. And sometimes, the best way to facilitate that growth is to gain external insights from a business coach for personal trainers. They can provide the expert guidance, accountability, and motivation you need to reach your business goals.

At She Reigns Creative, we specialize in helping female entrepreneurs and business owners, including personal trainers, scale their businesses to 6 and 7 figures. We believe in the power of coaching and are confident in our ability to help you achieve your business dreams. Remember, your success is our success!

Ready to take the next step in your business journey? Let’s start a conversation today and explore how we can work together to take your fitness business to new heights.

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The She Reigns Creative Team is a life saver! I have been working with them for a few years now and with these latest projects they have outdone themselves! They built out & marketed 2 courses on Kajabi for us, “Park Studios” (a fitness membership site) and “Let’s Get Virtual” (a virtual teaching course) which are HUGE successes! We have brought in over 300 people and are headed for a high 5 figure launch! I could not have done it without them. Thank you Steve and Nicole
- Michele Park
I have been so impressed by their initative and vigilance, regarding my business. They are invested in my success and are exactly what I was looking for when I knew I wanted to take my business to the next level. I am so grateful. I feel like a burden has been lifted.
- Dara LaPorta
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