Here’s our Take..

10 Essential Tips for Choosing Sustainable Items

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?

Did you ever stop to think about the impact of every day items on our environment? The world is rapidly moving towards a crisis, driven by waste, pollution, and the relentless consumption of finite resources. As members of a global community, it’s our responsibility to help mitigate this crisis and contribute towards a better future. One powerful way of doing that is by choosing sustainable items in our daily lives.

Sustainable products — those that are made from renewable or recycled materials, manufactured ethically, and designed to have minimal impact on the environment — can contribute to a significant ripple effect. From reducing waste and plastics in our oceans, to decreasing pollution and conserving resources, the benefits are undeniable.

Not only are we safeguarding our planet, but there’s a mutual benefit for businesses too. Companies who shift to offering sustainable items gain economic benefits, government incentives, and attract environmentally conscious customers. So it’s a win-win scenario for both consumers and businesses alike.

However, making the shift is not always straightforward. There’s the challenge of distinguishing truly sustainable products from those that simply claim to be. You’ve probably seen it before — labels shouting ‘eco-friendly’, ‘green’, ‘bio’ or ‘sustainable’ as part of their marketing strategy.

This is where we step in to educate and simplify. We’ll delve into the details to provide you with ten essential tips for choosing authentic and impactful sustainable items.

Here’s a quick summary of our tips:

  1. Look for products made from recycled or renewable materials
  2. Choose ethically made items
  3. Prioritize products with eco-friendly packaging
  4. Support brands who prioritize environment
  5. Choose items with natural or organic ingredients
  6. Consider the entire life cycle of the product
  7. Look for certifications that confirm sustainability claims
  8. Support companies that give back
  9. Be wary of greenwashing
  10. Make sustainability a lifestyle choice, not just a one-off decision

We invite you to read through, absorb information, and make conscious, enlightened decisions. Every choice counts.

Understanding the Concept of Sustainability

Before we delve into sustainable items, it’s crucial to grasp the underlying concept of sustainability. This term goes beyond just being a buzzword and represents a commitment to a healthier planet and a more equitable society. At its core, sustainability means meeting our needs without compromising the ability of future generations to meet their own. It’s a delicate balance between economic progress, environmental conservation, and social responsibility.

What are Sustainable Items?

Sustainable items are products or services that offer environmental, social, and economic benefits while safeguarding public health and the environment throughout their entire life cycle. This life cycle extends from the extraction of raw materials to the final disposal.

As our expert Steve Andrews from She Reigns Creative clarifies, “Sustainable items aren’t just about being eco-friendly. They represent a broader commitment to ethical manufacturing, fair trade practices, low environmental impact, and investment in carbon removal projects among other things.”

The Difference Between Sustainable and Eco-Friendly Products

While the terms “sustainable” and “eco-friendly” are often used interchangeably, they do have slight differences. Eco-friendly products are designed to cause minimal harm to the environment. This could mean they’re made from recycled materials, have biodegradable packaging, or are produced using energy-efficient methods.

On the other hand, sustainable items take things a step further. Beyond just being environmentally friendly, these products also consider social and economic aspects. For instance, they may be made by companies that ensure fair wages and safe working conditions, invest in community development, or take steps to reduce their overall carbon footprint.

As Steve Andrews explains, “Sustainability is a holistic approach. It’s not just about preserving the environment but also about promoting social equity and economic viability.”

Understanding these concepts is crucial as we navigate our choices in the marketplace. As we explore sustainable items, we should be mindful not just of their environmental impact, but also of their social and economic implications. By doing so, we’re not just making a purchase decision, we’re casting a vote for the kind of world we want to live in.

The Role of Sustainable Items in Reducing Plastic Pollution

As we’ve become increasingly aware of the adverse impacts of our consumption habits, the focus on sustainable items has never been more critical. One of the most pressing issues we face today is plastic pollution, a problem that sustainable items can significantly help combat.

The Devastating Effects of Plastic Pollution

To truly understand the importance of choosing sustainable items, we need to grasp the severity of the plastic pollution problem. Shockingly, only 9% of all plastic ever made has likely been recycled, with the remaining 79% accumulating in either landfills or the natural environment. The impact on our ecosystems is devastating: one million seabirds and 100,000 marine mammals die each year from plastic pollution in our oceans.

Furthermore, plastic pollution isn’t just an environmental issue; it has direct implications for human health. In one study by the U.S. Centres for Disease Control, nearly 93 percent of people tested positive for BPA, a potentially harmful chemical present in many plastic products.

How Sustainable Items Can Help Reduce Plastic Waste

Now that we understand the gravity of plastic pollution, it’s clear to see how shifting our purchasing decisions towards sustainable items can make a significant impact.

Every time we choose a sustainable item over its plastic counterpart, we’re reducing the demand for new plastic production, thereby lowering the amount of plastic waste that ends up in our environment. For instance, opting for a reusable coffee pod like Pod Star instead of single-use capsules can eliminate a significant amount of plastic waste.

Moreover, supporting brands that use recycled plastic in their products contributes to the circular economy, where waste is minimized and resources are efficiently utilized. This also sends a message to manufacturers, encouraging more production of such items and less reliance on virgin plastic materials.

At She Reigns Creative, we believe in leading by example, highlighting the importance of making conscious choices and promoting the use of sustainable items. We understand that every sustainable item chosen is a step towards a cleaner, healthier planet. And remember, even the smallest changes can make a big difference. So, next time you’re about to make a purchase, consider the environmental impact of your decision and choose sustainability.

How to Identify Genuine Sustainable Products

Transitioning to sustainable items is a significant move towards a greener lifestyle. However, it’s crucial to ensure that the products you select truly adhere to sustainable practices. This might sound straightforward, but with the rise of “greenwashing”, it can be more challenging than it seems.

The Problem of Greenwashing

“Greenwashing” is a deceptive marketing strategy where businesses falsely claim their products are environmentally friendly to appeal to eco-conscious consumers. Unfortunately, this practice can mislead customers into purchasing items that aren’t truly sustainable. The Good Housekeeping Institute warns that even if a product features an “earth-friendly” logo, it doesn’t necessarily mean the item is sustainable, especially if the brand designed the logo themselves.

As a business, we at She Reigns Creative are committed to promoting true sustainability and helping our clients navigate the sometimes murky waters of green marketing.

Recognizing Established, Third-Party Sustainability Emblems

To guard against greenwashing, it’s important to look for products that carry established, third-party sustainability emblems. These certifications, such as EcoCert Cosmos or Fair Trade Certified, provide assurance that the item has been independently tested and verified for its sustainability claims.

Genuine sustainable items are mindful of the impact they have on the environment from production to consumption and disposal. They’re often made from recycled or renewable materials and are created through ethical, sustainable processes.

As you navigate your journey towards a more eco-friendly lifestyle, keep these tips in mind to ensure you’re choosing truly sustainable items. This way, you can be confident that your choices are contributing positively to the health of our planet. In our next section, we’ll share some essential tips to guide you in selecting sustainable items across various categories, so stay tuned!

Essential Tips for Choosing Sustainable Items

Making the shift towards sustainability can feel like navigating through a maze, with the added challenge of “greenwashing” making it even more complex. But don’t worry, we’re here to guide you. Here are ten essential tips to help you make informed decisions when selecting sustainable items:

Tip 1: Prioritize Products Made from Recycled or Reclaimed Materials

One of the easiest ways to identify sustainable items is by looking for those made from recycled or reclaimed materials. These items, like recycled paper products, reduce the demand for new resources, thus lessening the environmental impact.

Tip 2: Look for Ethically Manufactured Goods

Sustainability isn’t just about the environment; it’s also about fair trade and ethical labor practices. Make sure to support companies that treat their workers fairly and pay them a living wage.

Tip 3: Consider the Packaging – Opt for Biodegradable, Compostable, or Recyclable

The packaging is just as important as the product within. Opt for items packaged in biodegradable, compostable, or easily recyclable materials. Avoid products with excessive packaging.

Tip 4: Support Brands that Prioritize Ethics and the Environment

Today, many brands are stepping up their sustainability game. Support these brands that are transparent about their sustainability practices and prioritize ethics and the environment.

Tip 5: Choose Products with Natural, Organic Ingredients

Whether it’s food or beauty products, items made with natural, organic ingredients are usually a safer bet. These products are often free from harmful chemicals and pesticides, making them better for both you and the planet.

Tip 6: Consider the Product’s Life Cycle – From Production to Disposal

Think long term. Consider how a product is made, used, and disposed of. A truly sustainable item should ideally have a low environmental impact throughout its entire life cycle.

Tip 7: Check for Certifications Proving Sustainability Claims

Don’t just take a brand’s word for it. Look for third-party certifications like EcoCert Cosmos or Fair Trade Certified that validate their sustainability claims.

Tip 8: Support Companies that Give Back to the Planet

Some companies go the extra mile by donating a portion of their profits to environmental causes. Support these companies, as their commitment extends beyond just selling sustainable items.

Tip 9: Be Wary of False Eco-Friendly Claims

Greenwashing is real, and unfortunately, quite common. Be vigilant and do your research to ensure that a company’s eco-friendly claims are genuine.

Tip 10: Make Sustainability a Lifestyle, Not Just a Purchase Decision

Last but not least, remember that sustainability isn’t a one-time purchase decision—it’s a lifestyle. Incorporate sustainable practices into all aspects of your life, from your business to your daily routines.

Choosing sustainable items doesn’t have to be overwhelming. With these tips and a little bit of research, you’ll be well on your way to making more sustainable choices. Happy sustainable shopping!

Examples of Sustainable Items Across Various Categories

After understanding the importance of choosing sustainable items and how to identify them, let’s delve into examples across various categories. The purpose is to offer a practical guide on how to incorporate sustainability into different aspects of everyday life. Sustainability is not just about making one-off eco-friendly purchases; it’s about transforming your lifestyle to be more earth-friendly.

Sustainable Technology Devices

Sustainable technology devices are great examples of how innovation can help reduce environmental impact. Companies are now producing gadgets that are not only functional but also environmentally friendly.

For instance, consider compostable audio accessories. Companies like Pela Case sell compostable cases for phones and AirPods, reducing the waste generated when we upgrade our mobile devices.

Solar energy devices are another excellent example. Companies like EcoFlow manufacture clean generators, portable solar panels, and power chargers that use renewable energy, reducing reliance on fossil fuels.

Eco-Friendly Apparel and Fashion Accessories

The fashion industry is notorious for its environmental impact, but many brands are now taking steps to become more sustainable.

Companies like AllBirds produce sustainable footwear like their SweetFoam flip-flops made from sugar cane, a carbon-negative material.

Sustainable Home and Kitchen Supplies

When it comes to home and kitchen supplies, there are numerous sustainable items available. The LARQ bottle, for example, is a reusable water bottle with a standout feature: it uses UV light to clean both the water inside and the bottle itself. This reusable bottle reduces the need for single-use plastic bottles which often end up in landfills.

Eco-Friendly Beauty and Personal Care Products

The beauty and personal care industry has also seen a surge in sustainable products. Many beauty brands are now committed to using natural, organic ingredients in their products, reducing the chemicals released into the environment.

From compostable audio accessories to reusable water bottles, these examples show how you can incorporate sustainable items into various aspects of your life. Choosing sustainable items is not just about making environmentally friendly purchases but about adopting a lifestyle that is mindful of our planet’s resources.

At She Reigns Creative, we’re passionate about promoting sustainable practices and products. We’re excited to see more businesses and individuals embrace sustainability and look forward to supporting them on this journey. Stick with us as we explore the business perspective of selling sustainable items in our next section.

The Business Perspective: Selling Sustainable Items

As consumer awareness about the impact of their purchasing decisions on the environment grows, the demand for sustainable items is also increasing. Businesses, especially small and medium-sized enterprises, can leverage this growing trend to not only contribute to environmental sustainability but also benefit their bottom line.

The Growing Consumer Demand for Sustainable Products

A significant shift in consumer behavior is taking place, with more and more individuals actively seeking out sustainable items. This trend is backed by research indicating that a whopping 66% of consumers are willing to pay more for sustainable products. Furthermore, an impressive 88% of consumers want companies to help them be more environmentally friendly.

This growing demand is not limited to any particular category of products but extends across various sectors, from technology devices and fashion accessories to home and kitchen supplies and beauty and personal care products.

For businesses, this presents a valuable opportunity to meet consumer demand while also making a positive impact on the environment.

The Benefits of Selling Sustainable Items for Businesses

Embracing sustainability and offering sustainable items can yield significant benefits for businesses. Here are a few key advantages:

1. Building customer loyalty: By offering products that align with their customers’ values, businesses can build stronger relationships and foster customer loyalty.

2. Staying competitive: As sustainability becomes a norm rather than a differentiator, businesses that do not offer sustainable items risk falling behind. On the other hand, businesses that embrace sustainability can stand out and remain competitive.

3. Strengthening brand image: Businesses that prioritize sustainability can build a strong and positive brand image, attracting not only consumers but also potential partners and investors.

4. Attracting new customers: Sustainable items can help businesses appeal to a broader audience, particularly younger generations who are more environmentally conscious.

5. Positive media coverage: Businesses that are leading the way in sustainability can attract positive media coverage, helping to further enhance their brand image and reach.

As we at She Reigns Creative continue to champion sustainable practices, we’re excited to see more businesses embrace sustainability. Not only does it make environmental sense, but it also makes good business sense. So, if you’re a business owner considering offering sustainable items, we say go for it! Your customers, your bottom line, and the planet will thank you.

Conclusion: The Impact of Choosing Sustainable Items

Choosing sustainable items is more than just a trend; it’s an essential step towards creating a healthier planet and a more sustainable future. By opting for products that prioritize the environment, we actively contribute to the reduction of waste and pollution while conserving our precious resources. This is more than just a win for the environment; it’s a win for us all.

Moreover, as a consumer, your purchasing decisions carry a lot of weight. They influence how businesses operate and what kinds of products they create. By choosing sustainable items, you send a powerful message to businesses, encouraging them to adopt more sustainable practices. Your choices can lead to a ripple effect throughout the supply chain, pushing for more environmentally friendly practices from the ground up.

Additionally, as businesses, offering sustainable items can have a positive effect on your bottom line. As seen in our previous discussions, there’s a growing consumer demand for sustainable products. This means there’s also an opportunity for businesses to stand out in the market, attract new customers, and even save on costs by reducing reliance on non-renewable resources.

At She Reigns Creative, we firmly believe in the power of sustainable practices. Not only do they benefit the environment, but they also have the potential to drive business growth and customer satisfaction. We’re excited to see more businesses embrace sustainability and make a positive impact.

In conclusion, whether you’re a consumer or a business owner, your choices matter. Choosing sustainable items is one way we can all play our part in creating a greener future. Every small step towards sustainability counts, and together, we can make a significant difference.

For more information on how to choose sustainable items and the benefits of doing so, you can check out our other related articles on benefits of eco-friendly materials and sustainable products and services examples. If you’re a business owner interested in adopting sustainable practices, we invite you to work with us and join the movement towards a greener future.

Here’s to a sustainable and successful future!

Sustainable Future - sustainable items

Ready for More?

Previous Post:

Lorem Ipsum

Next Post:

Lorem Ipsum


For a dose of Female Empowerment...

Subscribe to our weekly newsletter for all the mindset, marketing and business tips you could need!


She Reigns Creative helps women-led businesses scale to 6 to 7 figures with ease and grace.

We work with an exclusive group of female business owners to achieve outstanding results, and provide them with the tools and systems to help them get off the hamster wheel. We primarily work with businesses making 6 figures or more per year to set them up for success in business. Unlike other Agencies for female entrepreneurs, we work closely with our clients and see ourselves as much as educators as creatives.

As a full-service marketing and training agency, we’ve put your needs front and center and developed services based on what will drive results in the world today. Whether you’re looking for help with an ad campaign, a marketing plan, a training call or full on account management – we’re here to help. Join us in our quest to double the size of 10,000 Female Led Businesses by the year 2025!

For Entrepreneurs who are in charge of their Queendoms...

Let us unleash your power

There comes a stage in every entrepreneurs journey when they need to choose a partner to take them to the next level.

We understand that you need to find a great partner, and our top clients value us as an integral part of their business. Schedule a consultation today and get all the mindset, marketing and business tips you could need!


The She Reigns Creative Team is a life saver! I have been working with them for a few years now and with these latest projects they have outdone themselves! They built out & marketed 2 courses on Kajabi for us, “Park Studios” (a fitness membership site) and “Let’s Get Virtual” (a virtual teaching course) which are HUGE successes! We have brought in over 300 people and are headed for a high 5 figure launch! I could not have done it without them. Thank you Steve and Nicole
- Michele Park
I have been so impressed by their initative and vigilance, regarding my business. They are invested in my success and are exactly what I was looking for when I knew I wanted to take my business to the next level. I am so grateful. I feel like a burden has been lifted.
- Dara LaPorta
Previous slide
Next slide