As a Kajabi course creator, you’ve likely worked hard to build a successful business that has helped hundreds, if not thousands, of students. But if you’re looking to take your business to the next level and scale it to six-figures or beyond, you need to have a clear strategy in place.
Scaling your Kajabi course business is not just about increasing your revenue. It’s also about delivering true value to your students and creating a customer journey that keeps them engaged and coming back for more. In this blog post, we’ll share some tips on how to scale your Kajabi course business while keeping your messaging clear and effective for your avatar.
Define Your Avatar and Message Clearly
Your avatar is the ideal customer that you’re targeting with your Kajabi course business. It’s important to have a clear understanding of who your avatar is, what they’re struggling with, and how your course can help them solve their problems. For us a well defined avatar doesn’t just include demographics like somebody’s martial status, where they’re from etc, but it also digs into their hopes, desires, fears and more. By building out a truly well defined avatar you’re setting yourself up for marketing that feels genuine for your client.
Case Study: Sarah grew her business by 700% in a year with our help by focusing on her Avatar’s pain points
What we know as Kajabi Experts is that the bigger pain point you solve – the more successful your course will be. Sarah (whose business we increased 700% in a year) had a huge pain point – students were struggling to pass their Nurse Practitioner Board exams. By leveraging that pain point, and offering a solution of anxiety beating test prep work, Sarah built a multi 7 figure Kajabi business with us.
Create Messaging that Matches them.
With your avatar in place, one of the next things to scaling your Kajabi course business is to have a clear and consistent message that speaks directly to your avatar. This means using language and terminology that resonates with them, and addressing their pain points in a way that shows how your course can help.
Your messaging should be clear and concise, and focus on the benefits that your course provides, rather than just the features. Your avatar should be able to understand exactly what they’ll get out of your course, and why it’s worth investing in.
Deliver True Value to Your Students
If you want to scale your Kajabi course business, you need to make sure that your course delivers true value to your students. This means going beyond just teaching them the basics and providing them with practical skills and knowledge that they can use in their daily lives.
Make sure that your course is well-researched, up-to-date, and includes real-world examples and case studies that demonstrate the value of your teachings. You should also be available to answer questions and provide support to your students as they work through the course material.
Providing ongoing value to your students is also important if you want to scale your Kajabi course business. This means offering additional resources, such as free downloads or entry-level courses, that help your students continue their learning journey beyond the initial course.
Case Study: Pink Lily Launched a course which hit $65,000 in sales in less than 2 months with support from our team
When Chris and Tori came to us to start a course from scratch, they knew they wanted a hands-on team. They’d walked the walk and had built their own 9 figure e-commerce business and were ready to help others do the same. Our team worked with them to set up their course and market it, and before they knew it their course was on track to be a $300k annual course program – and without having to deal with inventory and all those shipping costs that their regular business has!!
Offer Ways for Students to Spend more and more time and money with you
In addition to delivering value through your course, you should also consider offering ways for your students to spend more and more time and money with you. This could include additional courses or coaching services, for example.
By providing ongoing support and services to your students, you can build a loyal following and generate recurring revenue for your business. It’s important to have a clear strategy in place for how you’ll upsell your students to these additional offerings, and how you’ll deliver value through them.
Create a Customer Journey for Your Students
Creating a customer journey for your students is another key element of scaling your Kajabi course business. This means mapping out the different stages that your students will go through as they interact with your business, from initial awareness to becoming a loyal customer.
Your customer journey should include free resources or entry-level courses that help your students become aware of your business and what you have to offer. From there, you can upsell them to your main course, and then to additional offerings as they become more engaged with your brand.
Make sure that your customer journey is clear and easy to navigate, and that each stage provides clear value to your students. This will help keep them engaged and motivated to continue their learning journey with your business.
Case Study: Coach Kathleen had a $170k Kajabi launch with our team’s support
This worked amazingly for our client Kathleen, while her main coaching product was High-Ticket ($10,000 for 6 months), she offered a monthly membership for different content at less than $50 per month, she also offered free groups to offer value and move people toward that high ticket launch. That’s what led to her $170k launch on $2k of ad spend
Scaling a Kajabi course business from 6 to 7 figures requires a well-defined strategy that prioritizes delivering true value to your students, creating a clear customer journey, and offering ways for students to spend with you on a continuous basis. Your messaging should also speak directly to your avatar and be consistent throughout the customer journey. By following these tips and continuously testing and optimizing your strategy, you can take your Kajabi course business to the next level and achieve the growth and success you desire. Remember to always put your students first and prioritize their needs, and the rest will follow.
How Our team can support you?
Our team is made up of educators, Nicole has ran webinars for the California Department of Education – educating the educators, David is a certified Financial Peace University Teacher, and Steve teaches Marketing, Management, Leadership and Communication for the biggest University system in California. They understand the student learning experience, they know how to deliver value and paired with their extensive course marketing experience, they are the team to move the needle for people looking to be a part of the nearly $50 billion online course market.
Book a free discovery call with our team and we’ll talk a little through our process, but so you’re in the loop our process starts with a Course-Growth Discovery Session where we review your avatar, your existing assets, your messaging, and create your student value journey. With those in place we make recommendations on how you can grow your course business – or perhaps get it started! We are so confident in the value that you’ll get from our Course-Growth Discovery Session that we back it up with a guarantee, if you don’t get any value from the session – let us know at the end and we’ll refund your investment. On the flip side if you love what we do, and want to continue to work with our team, to build your course, expand your market and to grow the income you generate from your course empire – then we’ll credit the whole of the strategy session against future services with our business.
Our team are recognized “Kajabi Experts” during the Kajabi Experts vetting process, Kajabi looks for each service provider’s track record of success in helping clients use Kajabi to develop their businesses, and they review their reputation as a service provider to Kajabi customers. Only providers that meet their rigorous criteria are accepted into the Kajabi Experts platform.