Don’t Hide From KPIs! Here’s How to Use Them as a Personalized Guide

Here’s our Take..

Don’t Hide From KPIs! Here’s How to Use Them as a Personalized Guide

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?

It’s a fact that numbers aren’t for everyone. In fact, hearing the word ‘metrics’ might leave you wanting to run in the opposite direction. 💨

But understanding KPIs is important for your business! Which means more sales, conversions, and connections.

KPIs don’t have to be a scary concept. It’s time you feel empowered and ready to boost your business using a tool that can help!

What are KPIs?

KPIs, or Key Performance Indicators, are measurable metrics that show how well a specific marketing campaign, initiative, or strategy is doing. 📊

By tracking KPIs, you can keep an eye on your marketing activities and make data-driven decisions to rework your plans as needed.

Why are KPIs Important in Marketing?

The idea of metrics and numbers can really make your head start to spin.😵‍💫 However, KPIs are the ones that will actually give you what you need. They’ll show you both the level of performance and ROI (return on investment).

Whether you're focused on increasing brand awareness, driving website traffic, or boosting conversions — KPIs wrap everything up in a nice little bow for you.

The Fundamentals of KPIs

Setting Goals: Before diving into KPIs, it's important to come up with clear, specific goals for your marketing campaigns. Aligning your KPIs with your goals helps you stay focused on what will actually make a difference.
Choosing the Right KPIs: Deciding on the right KPIs depends on your goals, industry, and target audience.🤔 Pick KPIs that align with what you want to achieve.
Tracking and Analysis: Once you've identified your KPIs, it's time to roll up your sleeves and start tracking. Take advantage of analytics tools, marketing platforms, and CRM systems to monitor your KPIs.
Comparison: Effective KPI measurement involves more than just tracking numbers — it’s also helpful to compare your performance against industry standards to get a better idea on how you look on a larger scale. 🌍

Advanced KPI Strategies

Attribution Modeling: Understanding the customer journey and seeing where the conversions happen is helpful to gaining an overall view of your marketing performance — which helps you budget accordingly.
Customer Lifetime Value (CLV): Beyond just gaining customers, focus on keeping them.🤝 Calculate CLV by looking at their behavior, purchase frequency, and average order value.
Marketing ROI: Ultimately, marketing exists to drive business results. Calculate your marketing ROI by comparing the money gained from your marketing efforts to what it cost you to create them.
Customer Satisfaction: You can’t do well without happy customers. 😃 You need to check in on customer satisfaction to get a sense of their level of loyalty, advocacy, and overall satisfaction with your brand.

Measuring KPI Success

There’s value in analyzing and acting on your KPI data.

Work in regular reports, conduct in-depth analyses and take advantage of data visualization tools to track your findings. 📈

By aligning your KPIs with your goals, monitoring progress over time, and making data-driven decisions — you can drive positive results for your business.

Keep Tracking

Hey! Guess what? You're ready to measure, analyze, and optimize your marketing efforts like a pro.

Remember, KPIs are here to help empower you to track progress, make informed decisions, and drive business growth. So, roll up your sleeves and dive into your data!

Ready for More?

Lorem Ipsum

ENJOYED THIS? YOU'LL LOVE OUR EMAILS

For a dose of Female Empowerment...

Subscribe to our weekly newsletter for all the mindset, marketing and business tips you could need!

WHAT WE DO

She Reigns Creative helps women-led businesses scale to 6 to 7 figures with ease and grace.

We work with an exclusive group of female business owners to achieve outstanding results, and provide them with the tools and systems to help them get off the hamster wheel. We primarily work with businesses making 6 figures or more per year to set them up for success in business. Unlike other Agencies for female entrepreneurs, we work closely with our clients and see ourselves as much as educators as creatives.

As a full-service marketing and training agency, we’ve put your needs front and center and developed services based on what will drive results in the world today. Whether you’re looking for help with an ad campaign, a marketing plan, a training call or full on account management – we’re here to help. Join us in our quest to double the size of 10,000 Female Led Businesses by the year 2025!

For Entrepreneurs who are in charge of their Queendoms...

Let us unleash your power

There comes a stage in every entrepreneurs journey when they need to choose a partner to take them to the next level.

We understand that you need to find a great partner, and our top clients value us as an integral part of their business. Schedule a consultation today and get all the mindset, marketing and business tips you could need!

PRAISE FOR SHE REIGNS CREATIVE

The She Reigns Creative Team is a life saver! I have been working with them for a few years now and with these latest projects they have outdone themselves! They built out & marketed 2 courses on Kajabi for us, “Park Studios” (a fitness membership site) and “Let’s Get Virtual” (a virtual teaching course) which are HUGE successes! We have brought in over 300 people and are headed for a high 5 figure launch! I could not have done it without them. Thank you Steve and Nicole

- Michele Park

I have been so impressed by their initative and vigilance, regarding my business. They are invested in my success and are exactly what I was looking for when I knew I wanted to take my business to the next level. I am so grateful. I feel like a burden has been lifted.

- Dara LaPorta

Here’s our Take..