Here’s our Take..

5 Reasons Why You Will Love a Certified Professional Business Coach

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?


Are you a female entrepreneur striving to scale your business but facing an array of challenges? The path to success is full-hearted but can often seem littered with obstacles. You could be juggling time constraints, struggling to reach your target audience effectively, or feeling overwhelmed with the task of creating easily scalable systems. That’s where a certified professional business coach comes in.

Brief Overview of Business Coaching

Business coaching, in its essence, is a professional service that provides entrepreneurs and business owners support and guidance to reach their business goals. A business coach empowers you to navigate any complexities you’re facing in your business, helping you refine your strategies, improve productivity, boost employee output, and more. “A business coach helps you navigate the complexities of business with finesse, providing professional direction, encouragement, and personalized strategies that align with your vision,” says Steve Andrews from She Reigns Creative.

Importance of Certification in Business Coaching

But not all coaches are alike, and evaluating their worth can be a daunting task. Here, the difference between a coach and a ‘certified’ coach comes into play. A certified professional business coach has not just passed rigorous training, but their commitment to their profession has been validated by recognized bodies in the field such as the International Coaching Federation (ICF) or the Center for Credentialing and Education (CCE).

Therefore, before diving into the 5 reasons why you would love certified coaches, let’s have a quick glance at what makes a certified coach stand apart:

  • Recognized Credential: Completed training from a reputable coaching school and received certification from a respected authority, ensuring their professionalism and adherence to high ethical standards.
  • Proven Skills: Mastery of professional competencies, demonstrated through passing rigorous assessments.
  • Commitment to Continuous Learning: Dedicated to maintaining their certification through continual professional development.
  • Enhanced Credibility and Earning Potential: Significantly more likely to command higher fees and earn clients’ trust.

Infographic on key benefits of a certified professional business coach - certified professional business coach infographic pillar-4-steps

Choosing a certified professional business coach directly impacts the success of your business journey. As we peel the layers of this article, you’ll discover how the sheen of certification makes a difference in improving your business growth.

Reason 1: Certified Coaches Have Proven Skills and Competencies

Part of the appeal of working with a certified professional business coach lies in the assurance that they’re equipped with a specific set of skills and competencies. Let’s break down what that entails.

Explanation of the ICF Core Competencies

To become a certified coach with the International Coaching Federation (ICF), for instance, a coach must demonstrate proficiency in a suite of core competencies. These competencies are not arbitrary; they are the essence of the coaching process and include skills such as active listening, powerful questioning, and creating awareness.

These competencies also incorporate professional conduct, ethical guidelines, and coaching agreement creation. They’re the backbone of what a coach does and are instrumental in creating a successful coaching relationship.

How Certification Validates These Skills

A certified professional business coach, like those of us at She Reigns Creative, has gone through rigorous training and testing to validate these skills. The ICF certification process, for instance, involves specific training hours, extensive coaching experience, and a comprehensive exam.

In fact, these certifications are not a one-time affair. They require ongoing professional development and re-certification to ensure that coaching skills stay sharp and up-to-date.

By choosing a certified coach, you’re choosing someone who has proven their abilities to a respected third party. This means you’re not just taking their word for it; their skills have been tested and validated, providing you with a higher degree of certainty and trust in their abilities.

The certification stamp tells you that your coach has the training, skills, and experience to guide you effectively on your business journey. It’s about more than just a title – it’s about the assurance of quality and proficiency that comes with it.

Stay tuned as we delve into the next reason why a certified professional business coach is a game changer for your business.

Reason 2: Certified Coaches Adhere to a Professional Code of Ethics

Just as crucial as skill set, the commitment to a professional ethical code is a key advantage of working with a certified professional business coach. Let’s take a look at why this matters.

Overview of the ICF Code of Ethics

The ICF Code of Ethics is a set of guidelines that all certified coaches must adhere to. It emphasizes maintaining confidentiality, respecting client autonomy, and upholding professional conduct. These ethical standards ensure that your business coach engages in practices that are beneficial, respectful, and professional.

Importance of Ethical Practice in Business Coaching

Why does adhering to a code of ethics matter? Here are three key reasons:

  1. Trust: Adherence to a code of ethics fosters trust. Knowing your coach follows a professional code of ethics provides assurance that they will handle your business dealings with integrity and confidentiality.

  2. Respect: An ethical coach respects your autonomy. They’ll guide and support you but will respect your decisions, understanding that you’re the expert in your business.

  3. Professionalism: A commitment to ethics is a sign of professionalism. It signifies that the coach is serious about their role, respectful of their clients, and committed to maintaining high standards in their practice.

A certified professional business coach, like the ones we have at She Reigns Creative, upholds a strong ethical code that ensures you’re not just hiring a business coach, but a partner who prioritizes your best interests, respects your business, and is committed to helping you succeed. Next, we’ll explore why certified coaches can command higher fees, and why that’s beneficial for you, the client.

Reason 3: Certified Coaches Can Command Higher Fees

When it comes to investing in business coaching, you may be tempted to opt for a less expensive, non-certified coach. However, consider this: according to the 2023 State of Coaching, certified coaches tend to charge three times more than their non-certified counterparts. While initially, this might seem like a drawback, this fact actually speaks volumes about the value and return on investment that certified coaches bring to their clients.

Statistics on Earnings of Certified vs. Non-Certified Coaches

From our research, we found that 81.3% of coaches who command higher fees are certified. These statistics show a clear correlation between certification and earning potential within the business coaching industry. The higher fees reflect the coach’s commitment to professional development, mastery of coaching competencies, and adherence to ethical practices required for certification.

How Certification Adds Value to Coaching Services

In business, as in life, you often get what you pay for. When you hire a certified professional business coach, you’re not just paying for someone to give advice or share their opinions. You’re investing in a professional who has undergone rigorous training and evaluation to ensure they possess the necessary skills and knowledge to effectively guide you towards your business goals.

A certified coach can provide strategic insights, proven methodologies, and personalized strategies tailored to your unique business needs. By leveraging their expertise, you can avoid costly mistakes, save time, and accelerate your progress towards achieving your desired business outcomes.

Moreover, certification also reflects a coach’s commitment to maintaining high ethical standards and continuing professional development. This means that as a client, you can feel confident knowing that your coach is not only knowledgeable but also up-to-date with the latest trends and best practices in the coaching industry.

At She Reigns Creative, we understand that hiring a certified professional business coach is an investment. But, it’s an investment that can yield significant returns in the form of business growth, improved performance, and increased profitability. That’s why we believe in the value of certification and are committed to helping female entrepreneurs like you harness these benefits to reign supreme in your business.

Next, we’ll discuss how certification enhances a coach’s credibility and visibility in the industry, further adding to the reasons why you’ll love working with a certified professional business coach.

Reason 4: Certification Provides Credibility and Visibility in the Industry

The importance of having a certified professional business coach cannot be overemphasized, especially when it comes to credibility and visibility within the coaching industry.

How Certification Differentiates Coaches in a Competitive Market

In a market as crowded as coaching, differentiation is key. Being certified is a distinction that can make all the difference. According to the 2023 State of Coaching report, coaches with certifications can charge 3x more than coaches without certifications. This data clearly illustrates the significant value that clients place on certified coaches.

Moreover, certification is not just about earning potential. It’s about demonstrating to potential clients that you have undergone rigorous training and assessment and adhere to the highest standards in your practice. This reassures clients of your abilities and increases their confidence in your services, thereby enhancing your reputation and credibility.

The Role of Accreditation Bodies like ICF and CPD in Enhancing Credibility

Accreditation bodies like the International Coaching Federation (ICF) and Continuing Professional Development (CPD) play a crucial role in enhancing the credibility of certified professional business coaches.

The ICF, for instance, is one of the most globally recognized coaching certification bodies. Their robust core competencies, which they aim to integrate into coaching education programs, create consistency in credentialing and coach performance. This consistency and standardization are what make ICF certification a gold standard in the coaching industry.

Similarly, CPD emphasizes the importance of ongoing learning and development to maintain and enhance professional competence. This aligns with the requirement of many certification bodies that certified coaches commit to continuous professional development, further emphasizing the reliability and credibility of certified coaches.

To sum it up, having a certified professional business coach is like having an industry-recognized seal of approval. It provides confidence in the coach’s abilities, enhances their credibility, and increases their visibility in the industry. At She Reigns Creative, we understand the significant impact this can have on your business and are committed to connecting you with the best certified coaches in the industry.

Reason 5: Certified Coaches are Committed to Ongoing Professional Development

A significant advantage of hiring a certified professional business coach is the assurance that they are committed to continuous professional development. This commitment is embedded within the certification system itself. In order to maintain their certified status, coaches are required to engage in regular professional development and learning.

Re-certification Requirements and Their Benefits

Most accrediting bodies, like the Worldwide Association of Business Coaches (WABC), have stringent re-certification requirements. Coaches must submit a Professional Development Record for approval every five years, demonstrating their sustained commitment to learning and development. Such rigorous requirements ensure that coaches keep abreast of the latest trends, strategies, and techniques in the rapidly evolving world of business.

The benefits of this continuous learning are twofold. For the coach, it keeps their knowledge and skills fresh, relevant, and competitive. It also assures clients that they are getting services informed by the latest research, best practices, and innovative strategies.

How Continuous Learning Benefits Clients

As an entrepreneur or business owner, you want a coach who can provide cutting-edge insights and strategies to help you navigate the ever-changing business landscape. A certified professional business coach, committed to ongoing professional development, can offer just that.

Continuous learning equips coaches with the latest tools and strategies, which they can then use to help you overcome challenges, seize opportunities, and drive growth. It also means they are likely to be more adaptable and versatile, able to adjust their coaching approach to fit emerging trends and the unique needs of your business.

At She Reigns Creative, we value the power of continuous learning and are committed to connecting you with certified coaches who share this commitment. We believe in the transformative power of coaching and know that a commitment to ongoing professional development is key to unlocking this potential.

How to Choose the Right Certified Professional Business Coach

Choosing a certified professional business coach is a significant investment in your business growth, so it’s crucial to pick the right one. Here’s a list of factors that can guide your decision-making process:

Your Goals and Needs

Understand the specific areas where you need help. Whether it’s improving productivity, navigating financial constraints, or enhancing managerial skills, your coach should be equipped to meet these needs.

The Coach’s Expertise

Look for a coach whose strengths align with your business needs. Their expertise should complement your business goals. For example, if you’re a startup, a coach who specializes in entrepreneurship might be more beneficial than one who specializes in corporate strategy.

Accreditation and Certification

Ensure the coach holds a reputable certification, such as those issued by the International Coaching Federation (ICF) or the Center for Credentialing and Education (CCE). These accreditations increase credibility and demonstrate adherence to high professional standards.

Coaching Approach

Every coach has a unique approach. Some focus on action-oriented strategies, while others prioritize mindset shifts. Choose a coach whose style resonates with you.

Cost and Return on Investment (ROI)

While cost is a factor, consider the potential ROI. Certified coaches tend to charge three times more than non-certified ones, and this is often reflected in the quality of their services.

Top Business Coaching Certification Programs

Several reputable programs offer business coach certification, each with its unique strengths. Here are a few:

At She Reigns Creative, we understand that finding the right certified professional business coach can be overwhelming. We’re committed to helping you navigate this process and connect you with the perfect fit to grow your business. The journey to success is easier when you’re not traveling alone. Let us help you find your ideal travel companion.


As we’ve explored throughout this article, hiring a certified professional business coach can be a game-changer for your business. Let’s review why:

1. Proven Skills: Certified coaches have demonstrated their mastery of core competencies, such as effective communication, goal setting, and problem-solving. They’ve been tested and vetted by reputable organizations like the International Coaching Federation (ICF), so you can trust their skills and expertise.

2. Ethical Practice: Certified coaches adhere to a stringent code of ethics. This ensures a safe, professional, and confidential coaching environment, essential for building trust and fostering growth.

3. Higher Value: As the 2023 State of Coaching report indicates, certified coaches command three times higher fees than their non-certified counterparts. This reflects the added value they bring to their clients.

4. Credibility and Visibility: In a crowded coaching market, certification serves as a mark of quality and professionalism. It helps coaches stand out and gives clients confidence in their services.

5. Commitment to Learning: Certified coaches are required to undertake ongoing professional development. This ensures they stay up-to-date with the latest coaching techniques and business strategies, benefiting their clients.

At She Reigns Creative, we believe firmly in the power of coaching and the transformative impact it can have on female entrepreneurs. We’ve seen firsthand how a certified professional business coach can help businesses break through barriers, achieve their goals, and reach new heights.

So, if you’re ready to take your business to the next level, consider investing in a certified coaching service. It’s not just an investment in your business, but also an investment in yourself. As entrepreneurs, we’re constantly learning, growing, and adapting. And sometimes, having a skilled coach by our side can make all the difference.

Thank you for joining us on this exploration of certified professional business coaching. We hope it has given you valuable insights and inspired you to take the next step in your business journey. At She Reigns Creative, we’re always here to support you. Let’s achieve great things together!

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The She Reigns Creative Team is a life saver! I have been working with them for a few years now and with these latest projects they have outdone themselves! They built out & marketed 2 courses on Kajabi for us, “Park Studios” (a fitness membership site) and “Let’s Get Virtual” (a virtual teaching course) which are HUGE successes! We have brought in over 300 people and are headed for a high 5 figure launch! I could not have done it without them. Thank you Steve and Nicole
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