Here’s our Take..

5 Tips for Women Entrepreneurs using Instagram

As a female entrepreneur, you probably get a lot of conflicting information about how you “should” act. Is it OK to be assertive? Or will that make people not like you? Is it OK to be kind, or does that mean people will take advantage of you?

Instagram is a highly visual platform with 1 billion monthly users. That means it’s a great way to promote your new business. In fact, Instagram has a large and very active community of entrepreneurs, especially women who are leveraging the platform’s strong sense of community to grow their brands. It all can seem overwhelming. Don’t Fret.

Here are five tips for building up your brand on Instagram.

1. Have a conversation

We’ve all seen those comments on our post that just read, “Great content!” We all know that those commenters are hoping that you’ll check out their profile and follow them. The problem is, the comment seems disengaged and superficial — and it is. Don’t make their mistake. Leave meaningful, unique comments on posts that you like.

Try to do so about an hour before you’re scheduled to post your own content. You’ll start to see greater engagement on your posts. By following these tips, you should start to see greater engagement on your Instagram profile. You might even find yourself building a vibrant community around your brand. That’s the beauty of Instagram: it’s a way to connect with like-minded people around the world and establish your brand as an authority in your industry.

2. Put yourself in your audience’s shoes

It’s all too easy to gaze into your navel on social media. Is your content appealing to your target customers or clients, or just to yourself and other people like you? For example, a lot of women entrepreneurs tend to be active members of “girl boss” communities, but your ideal customer isn’t necessarily hanging out there. Think about the problem that you want to solve for your customers or clients. Then, create content that addresses your issue.

3. Remind users to like, comment, and share

Pretty young girl holding a phone with social media icons in abstract cloud

People tend to scroll without much thought. They might like your post but forget to follow you. Try reminding your audience to like, comment on, save, and share your post, then invite them to follow you. You can do this in the caption or, depending on what you’re posting, in the design of your image itself. Often, people will appreciate the reminder and be jolted into further engaging with your content.

4. Find your niche’s hashtags

It’s easy to add big hashtags like #entrepreneur and #smallbusiness to your post, but there are millions of posts with those same hashtags. People are less likely to see your content if your post is buried among so many others. Instead, find some specific hashtags that don’t have such high usage, and mix them in with the big tags. The tags #girlboss and #ladyboss are good options. You should also add at least one location-based tag, such as #newyorkentrepreneur. Also, don’t forget to use hashtags in your stories!

5. Create Carousel Posts

Most users on Instagram scroll endlessly, spending no more than a couple of seconds on each post before moving on to the next. Your goal should be to convince them to stop their mindless scrolling and engage with your post. One way to do that is to use carousel posts, also called multiposts, in which you place multiple “slides” that users can swipe through. Try translating high-value content, such as tutorials or stories, into a series of 10 image-text slides.

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